# SEO Packages and Pricing India: INR and USD | WoofRank

Every WoofRank package and price in INR and USD: SEO and AI search from ₹15,000, ads from ₹35,000, content, CRO and the PACK LEADER bundle. No hidden fees.

URL: https://www.woofrank.com/pricing/

Home Pricing Pricing Pricing: every package on the page, not after three calls. Every package and every price, in INR for companies registered in India and USD for everyone else. Ad spend is never included. We take no marketing retainer below ₹25,000 or USD 750 a month; if a proposal comes in under that, it is not from us. Three options per service: a one-time SNIFF audit, a FETCH retainer (or fixed project), an ALPHA programme Minimum terms stated on every card; after that, month to month with 30 days' notice India prices exclude 18% GST; global prices billed in USD with no GST under the export rules Get a free visibility check Ask about a package SEO + AI search (AEO/GEO) Performance marketing (paid ads) Content and social Website and conversion (CRO) PACK LEADER: the full-stack bundle Pricing rules FAQ SEO + AI search (AEO/GEO) SEO and AI search (AEO/GEO). One team works on Google rankings and AI answers together, because they share the same foundation. India (INR) Global (USD) SNIFF Audit and 90-day plan One-time audit for anyone unsure what is wrong. Also the lowest-risk way to try us. ₹15,000 $300 one-time Delivered in 7 working days No ongoing commitment Technical audit, 150+ checks ( see the checks we run ) 50-keyword opportunity map with volume and difficulty Content-gap analysis against 3 competitors Backlink profile review AI visibility test: 30 prompts, 3 runs each, across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews Competitor teardown 90-day prioritised action roadmap 60-minute walkthrough call, recording and PDF Not included: Implementation of any kind, Ongoing tracking, Content writing. Start with SNIFF Where to start FETCH Growth retainer Monthly retainer for growing brands that want steady organic and AI visibility. ₹45,000 $900 /month One-time setup ₹15,000 $300 Minimum 3 months, then month to month with 30 days' notice Technical fixes, up to 10 issues a month On-page optimisation of 8 pages a month 4 articles a month (1,500 words, written and published) 50-keyword rank tracking with alerts 5 quality backlinks a month Internal linking and schema upkeep Google Business Profile optimisation and weekly posts, where local demand matters Monthly AI visibility test: 20 prompts, 3 runs each, across ChatGPT, Perplexity, Gemini, Claude and Google AI llms.txt maintained (free; we are honest about its limits) Looker Studio dashboard Report by the 5th and a 45-minute strategy call Not included: Paid ad management, Video production, Web development beyond minor fixes, Design beyond blog graphics. Start FETCH ALPHA Full search programme For funded startups and established brands that treat search as a primary channel. ₹95,000 $2,000 /month One-time setup ₹25,000 $500 Minimum 6 months, then month to month with 30 days' notice Everything in FETCH 8 articles + 2 pillar guides a month 200-keyword tracking 12 quality backlinks a month + digital PR outreach Full entity work: Wikidata, Crunchbase, citation-source placement 50-prompt AI tracking across 5 engines with competitor share of voice CRO testing, 2 tests a month A named founder as your single point of contact, weekly 30-minute calls Quarterly business review Slack channel, 4-hour response Not included: Ad spend, Paid tools licensed in your own name, Custom software development. Talk about ALPHA What happens next After you click Start with SNIFF. 01 A founder replies Within four business hours on a working day, with two or three scoping questions and a one-page statement of work to approve by email. Same day 02 You pay the invoice ₹15,000 plus 18% GST (₹17,700) by UPI, bank transfer or card, or USD 300 by card or transfer. Paid in advance, like every one-time audit. Day 1 03 You grant access Search Console, GA4 and your CMS or CDN through manager roles, never passwords. The seven working days start when access arrives. Day 1 to 2 04 You get the audit and the call The PDF, the 90-day plan and a recorded 60-minute walkthrough. Continue to FETCH within 90 days and the setup fee is waived; or keep the plan and stop there. Day 9 at the latest Performance marketing (paid ads) Performance marketing (paid ads). Management fees only. Ad spend is paid by you, directly to Google, Meta or LinkedIn, in your own accounts. SNIFF Ad account audit One-time audit for anyone already spending on ads and unsure it is working. ₹15,000 $300 one-time Delivered in 7 working days No ongoing commitment Full Google and/or Meta account audit Wasted-spend analysis with a rupee or dollar figure Conversion tracking verification Campaign structure, audience and targeting review Ad creative critique Landing page conversion review Competitor ad teardown from the Meta Ad Library Prioritised fix list and 60-minute walkthrough Not included: Implementing the fixes, Creative production. Audit my ad account Where to start FETCH Ads management A guide, not a hard limit: for businesses spending about ₹50,000 to ₹3 lakh a month (USD 600 to 3,500) on ads. ₹35,000 $750 /month One-time setup ₹15,000 $300 Minimum 3 months, then month to month with 30 days' notice Up to 2 platforms Campaign build and restructure Weekly search-term mining and negative keywords Bid and budget management 5 new ad creative variants a month 2 landing page recommendations a month Conversion tracking maintenance Weekly pacing check Monthly report and 45-minute call Not included: Ad spend, Video production, Landing page development. Start FETCH for ads ALPHA Performance partner For businesses spending about ₹3 lakh or more a month who need ads treated as a revenue system. ₹75,000 $1,600 /month One-time setup ₹25,000 $500 Minimum 6 months, then month to month with 30 days' notice Everything in FETCH Up to 4 platforms 12 creative variants a month Full-funnel strategy Audience and CRM segment building 2 landing page builds a month A/B testing programme Feed and catalogue optimisation for ecommerce Incrementality checks Weekly calls and a dedicated Slack channel Not included: Ad spend, Premium video shoots. Talk about ALPHA Content and social Content and social. Consistent output without hiring in-house. Every long-form piece is written answer-first so Google and AI engines can quote it. SNIFF Content strategy For brands publishing inconsistently with nothing to show for it. ₹18,000 $350 one-time Delivered in 10 working days No ongoing commitment Audit of everything published Topic cluster map: 5 clusters, 60 keywords 90-day editorial calendar Tone and style guide 3 sample content briefs Distribution and repurposing plan Competitor content benchmark Not included: Writing the content, Design, Publishing. Start with a strategy Where to start FETCH Content engine For brands that need consistent output without hiring in-house. ₹40,000 $800 /month One-time setup ₹10,000 $200 Minimum 3 months, then month to month with 30 days' notice 4 articles a month, 1,500 words, SEO and AEO optimised, published 12 LinkedIn posts 12 designed Instagram posts 4 Reels edited from supplied or stock footage 4 newsletters Every long-form piece repurposed Monthly content performance report Not included: Paid distribution, Original video shoots, Influencer fees. Start the content engine ALPHA Brand authority For brands building a category position and a founder brand together. ₹85,000 $1,800 /month One-time setup ₹20,000 $400 Minimum 6 months, then month to month with 30 days' notice Everything in FETCH 8 articles + 2 pillar pieces a month Founder LinkedIn ghostwriting, 12 posts a month 8 Reels and 2 long-form YouTube videos edited Community management: comments and DMs 1 original data study a quarter PR pitching Monthly strategy call Not included: Ad spend, Videography, Paid PR placements. Talk about ALPHA Website and conversion (CRO) Website and conversion (CRO). Traffic is wasted on a page that leaks. These packages fix the leak, or build a site that does not have one. SNIFF Conversion audit For sites getting traffic but not leads. ₹15,000 $300 one-time Delivered in 10 working days (needs 14 days of session data) No ongoing commitment Heatmap and session-recording analysis Full funnel analysis Form and checkout friction audit Mobile experience review Page speed and Core Web Vitals report Messaging and copy critique 20 prioritised recommendations ranked by effort vs impact Not included: Implementing changes, Design work. Audit my conversion Project FETCH Website build For new businesses or brands with an outdated site. A one-time project, 4 to 6 weeks. ₹1,20,000 $2,500 project Ongoing maintenance quoted separately Fixed-scope project: 50% on start, 50% on launch Up to 10 pages Custom design in your brand Copywriting for every page Mobile-first responsive build Full technical SEO setup and schema GA4, GTM, Clarity and pixels Forms and CRM integration Speed optimised to 90+ on mobile 30 days of post-launch support and training Not included: Ongoing maintenance (separate), Custom app development, Content beyond 10 pages. Scope a website build ALPHA CRO programme For sites with 10,000+ monthly visitors, where a 1% lift is worth real money. ₹60,000 $1,300 /month One-time setup ₹20,000 $400 Minimum 6 months, then month to month with 30 days' notice 2 to 3 A/B tests running continuously Heatmap and recording analysis User research Hypothesis backlog Landing page builds Technical implementation Statistical significance reporting Monthly results call Not included: Ad spend, Full website rebuilds. Talk about ALPHA PACK LEADER: the full-stack bundle PACK LEADER: the full-stack bundle. SEO + AI search, paid ads and the content engine, all at FETCH level, delivered by one team with one strategy and one report. Priced roughly 20% below buying the three separately. Save about 20% PACK LEADER Full-stack growth For brands that want one accountable partner across search, ads and content. ₹95,000 $2,000 /month One-time setup ₹25,000 $500 Minimum 6 months, then month to month with 30 days' notice SEO + AI search at FETCH level Paid ads management at FETCH level (suits ad spend up to about ₹3 lakh a month; above that, ask about swapping in ALPHA ads for ₹40,000 more) Content engine at FETCH level One strategy, one report, one team A named founder as your single point of contact Weekly calls and quarterly business reviews Slack channel, 4-hour response Not included: Ad spend, Video production, Custom development. Ask about PACK LEADER Pricing rules How the numbers work, in writing. The floor. No marketing retainer below ₹25,000 a month in India or USD 750 a month elsewhere, whatever the story. Under that, the work cannot be done properly and we would rather say so. Website maintenance after a build is quoted separately and is not a marketing retainer. Which price list. Billing follows where your company is registered. Indian entities pay the INR list plus GST, whatever market they sell into; companies registered outside India pay the USD list with no GST. Setup fees. They cover the 20 to 40 hours of onboarding, audit and strategy that happen before recurring work starts. If you have completed SNIFF in the last 90 days, the setup fee is waived on FETCH, ALPHA and PACK LEADER. Payment. Every engagement starts with a one-page statement of work approved by email. The first month of any retainer plus the setup fee is paid in advance. Later months are invoiced on the 1st and due within 7 days. After 15 days overdue we give notice and may pause the work; it resumes on payment, and overdue amounts carry interest at 2% a month. Indian clients pay by UPI, bank transfer or card through Razorpay; international clients by card or bank transfer in USD through Stripe or a wire, with transfer and card fees borne by the payer. Indian clients may deduct TDS where the law requires it; share the certificate and we reconcile it against the invoice. Fixed-scope projects such as a website build are paid 50% on start and 50% on launch. Taxes. GST at 18% applies to Indian clients and is shown separately on every invoice. Export of services is zero-rated, so international invoices carry no GST; you are responsible for any local taxes in your country. Terms and notice. Minimum terms are on each card. After the minimum, either side can end the engagement with 30 days' written notice. If you leave inside the minimum term, the remaining months of that minimum are still invoiced, unless we have missed an item of the process guarantee , in which case you leave at the end of that month with nothing further to pay. Fees for work already done are not refunded; see the refund policy . Discounts. We discount the risk, not the rate: a one-time SNIFF audit you can buy before committing to any retainer, a short minimum term, and a guarantee on process rather than rankings. A cheaper rate is not on the table, because the first client's price becomes everyone's price. Founding clients. The first five retainer clients get the setup fee waived and a one-month minimum instead of three, in return for a named monthly results page on this site, good or bad. The offer closes when the five places are filled. What is never included. Ad spend, paid tools licensed in your own name, video shoots, and anything not written on the package card. Anything else is quoted in writing before work starts. FAQ Pricing questions we get asked How much does SEO cost in India per month? Public price guides put Indian SEO between roughly ₹8,000 a month for a freelancer and ₹2,00,000 a month for a large agency, with established mid-sized agencies mostly in the ₹25,000 to ₹75,000 range. WoofRank starts at ₹45,000 a month for the FETCH retainer, with a ₹15,000 one-time audit as the entry point. That places us squarely mid-market. Why are ₹999 or ₹2,000 SEO packages risky? Because at that price the only thing that can be delivered is an activity report: a few directory submissions, some automated "backlinks" and a PDF nobody reads. Proper SEO needs a person doing technical work, writing content and earning mentions every month, which cannot be bought for the price of a meal. Cheap packages often cost more later, in clean-up. Why are prices published when most agencies hide them? Because hiding them wastes everyone's time. Published prices filter out mismatches before a call, and they hold us to a standard: if it is not on this page, it is not a fee. Most agencies quote after three calls; we would rather you knew on the first visit. Is SEO cheaper in India than in the US or UK? Yes, and that is why we keep two price lists rather than converting one. Indian clients pay Indian rates in INR. International clients pay USD rates that are still below typical US and UK agency fees, because our costs are lower, not because the work is different. The scope of each package is identical on both lists. Is GST included in the India prices? No. India prices are shown before GST, and 18% GST is added and shown separately on every invoice so you can claim input credit. Companies registered outside India are invoiced in USD without GST under the export-of-services rules. Why is there a setup fee? Because the first month is front-loaded: access, audit, keyword and prompt research, tracking setup, baseline capture and the 90-day plan take 20 to 40 hours before recurring work starts. Charging nothing for that would mean either skipping it or hiding it in the monthly rate. If you have bought SNIFF in the last 90 days, the setup fee is waived on FETCH, ALPHA and PACK LEADER. What if my budget is under the floor? Start with a one-time SNIFF audit. It gives you a prioritised 90-day plan you can run yourself or with a freelancer, and the free visibility check is open to everyone. We will not take a retainer under the floor, because it cannot be done properly at that price. Can I switch packages later? Yes. You can move from FETCH to ALPHA at any time, and from ALPHA down to FETCH at the end of the minimum term. Moving to PACK LEADER from any FETCH package is usually the cheapest way to add a second service. What is the minimum commitment? None for SNIFF; it is a one-off. FETCH retainers have a three-month minimum, ALPHA and PACK LEADER six months. After that, month to month with 30 days' notice. Everything we build stays in your name, so leaving is a password change, not a rebuild. Do you charge a percentage of ad spend? No. Ads management is a flat, published fee. A percentage fee rewards the agency for spending more of your money, which is the wrong incentive. Media spend is paid by you directly to the platforms. How do international clients pay? In USD, by card or bank transfer, invoiced on the 1st of the month. We use standard international payment providers; details are on the invoice. No GST is charged on export invoices. Are there refunds? One-time audits: a full refund if you cancel in writing before we have started work (we confirm the start date in writing), 50% if you cancel after work has started but before delivery, none after delivery. Retainer months already delivered are not refunded, but you can end after the minimum term with 30 days' notice. Full details are in the refund and cancellation policy . Next step Not sure which package fits? Tell us your goal and budget. A founder replies with a plain recommendation, which may be "start with the free check" rather than "buy the biggest one". Ask about a package Get a free visibility check