Services
Four services. One definition of success: customers you can trace.
Each service can be bought on its own. They work better together, because a buyer's path runs through Google, AI answers, ads and your own pages before it reaches a form. Every service is run by a founder, reported on monthly and priced on the pricing page.
The four services
SEO services
Technical fixes so Google can read your site, pages built around the searches your buyers actually make, and the mentions that make you worth ranking. Reported on the searches that turn into enquiries and orders, not total traffic.
- Technical audit and fixes
- Keyword and topic strategy
- Answer-first content, written and published
- Links, mentions and Google Business Profile
AI search optimization (AEO/GEO)
Get your brand into the answers ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews give when someone asks what to buy. We find out what they say today, which sources they trust, and work to put you in that set. Tracked monthly, method published.
- AI visibility baseline on a fixed prompt set
- Crawler access, schema and entity work
- Answer-ready content and off-site presence
- Mention rate, citation rate and share of voice
Performance marketing
Google, Meta and LinkedIn ads managed to cost per lead, cost per order or return on ad spend. Tracking first, campaigns second, weekly cuts to whatever does not convert. Your accounts, your spend, our fee kept separate.
- Account audit and wasted-spend analysis
- Campaign build and weekly optimisation
- Creative variants and landing page recommendations
- Monthly report on cost per lead
Growth marketing
Everything between a click and a customer: content that earns trust, landing pages and checkouts that stop people leaving, analytics that show where they left, and email and retargeting that bring them back. We fix the leakiest step first.
- Content engine: articles, social, newsletters
- Conversion audits and A/B testing
- Analytics and funnel measurement
- Website builds, when the site is the blocker
How they fit together
One system, not four separate projects.
Treating each channel as its own project is how brands end up with rankings and no enquiries, or expensive clicks landing on a page that cannot answer the question.
- 01
Search demand informs the ads, and the ads test the search plan
What people search for tells us what to build pages around. What converts in paid search tells us which organic terms are worth the wait before we commit months to them.
- 02
One piece of content serves Google, AI engines and your ads
A clear, answer-first page can rank, be quoted by ChatGPT and work as a landing page. Clear, specific, well-structured content is what every channel wants.
- 03
Being mentioned elsewhere lifts everything
AI engines quote sources they trust, and Google reads mentions as a trust signal. The off-site work in our AI search service raises organic rankings too.
- 04
Conversion work multiplies every visit
A better page improves the return on every click, paid or organic. That is why conversion audits sit inside growth marketing rather than being an afterthought.
- 05
One definition of a qualified lead keeps it honest
Every channel is measured against the same definition, so we can compare them fairly and move budget to whatever produces customers, not clicks.
Who this is for
A sensible fit if you are one of these three.
We focus on these profiles in year one, the Gulf first, because narrow beats broad when you are building a track record. If we are not the right fit, we will say so.
D2C and ecommerce brands in India
Shopify or WooCommerce, 5 to 50 staff, ₹1 crore to ₹25 crore a year, tired of paying more for the same Meta results every quarter.
B2B SaaS and IT services, 5 to 50 staff
Selling to the US, UK and Europe, needing demos from buyers who searched, compared and asked AI before they ever spoke to sales.
Gulf service businesses
Real estate, clinics and healthcare, hospitality and F&B, education and training, usually with more than one branch. 10 to 200 staff, AED 5 million to 50 million a year. Found on Google Maps, in search and in AI answers, with leads from forms and WhatsApp tracked to the branch. Billed in USD.
FAQ
Questions about working with us
Can we start with just one service?
Yes. Most engagements begin with a single service, usually SEO with AI search, or paid ads, because that is where the immediate pressure is. We will tell you plainly if work in one area is likely to be held back by a problem in another, for example running ads to a page that cannot convert.
What happens first?
An audit, always. The SNIFF package reviews your visibility on Google and in AI answers, your site's technical health, the demand in your market, competitor presence and what your analytics can actually tell you. It ends in a prioritised 90-day plan you can act on with or without us.
Do you work with our existing website?
Wherever that is sensible, yes. Rebuilding is expensive and disruptive and usually unnecessary. If the platform is genuinely blocking progress, for example an unusable structure or no way to publish pages, we will say so and explain why, rather than assume a rebuild.
How involved does our team need to be?
More than you might expect in the first month, and less after that. Accurate content needs input from people who know the product. We keep it structured: short review sessions, specific questions, and drafts that are already close rather than blank pages to fill in. One named contact with approval authority is the only hard requirement.
What does the monthly report contain?
Leads, orders and revenue from each channel first, then cost per lead, then the rankings, AI mentions and traffic behind them. One page you can read in five minutes, a detailed appendix if you want it, and a short call with a founder to agree next month's priorities.
Do you offer a bundle?
Yes. PACK LEADER combines SEO with AI search, paid ads and the content engine, each at FETCH level, delivered by one team with one strategy and one report. It is priced roughly 20% below buying the three separately. Details are on the pricing page.
Next step
Not sure which service you need?
Start with the free visibility check. We will tell you what Google and the AI engines say about you today, and which service would move the number that matters.